Sales representatives with a passion for TULIP!

Danish Crown is one of the world’s largest exporters and one of Europe’s largest producers of pork. Danish Crown Foods has several products in its portfolio, and in Norway you will find all the products under the Tulip brand.

Tulip is Denmark’s oldest brand and can be found in 120 countries with their good and tasty products like bacon, pepperoni, sausages, and salamis.

Danish Crown Foods Norway (Tulip) was in search for a new sales partner and started a process in 2016. After a long process Retail24 was chosen as the only supplier of sales services. The collaboration started January 1st, 2017.

We have worked very well together the past 3 years, and one key element for our success is the close cooperation DCF has with the sales force in Retail24. DCF has over the years been very good at providing product knowledge, sales argumentation (usp), giving information from customers HQ, and providing product samples to the field sales. When always representing with two or more representatives at internal sales meetings 3 times a year, they make sure that the expectations are aligned. This creates a deep understanding, passion and dedication from the sales representatives.

Visibility in stores is an important factor of selling products, and DCF has confidence in the quality of work, that the sales representatives provide. Since the start of the partnership DCF have had a tremendous growth. They are very satisfied with the smart way of working, and how the sales representatives are gaining important relationships, with the stores.

Together we will continue to grow, and make the great brand TULIP, even more visible in the stores throughout the country.